Certified Italian Espresso. Created for exceptional hospitality.

Riserva is our unique wholesale espresso program for restaurants, cafés, hotels and distributors. IEI certified, and backed by a team that supports you on every step.

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Make your coffee offering part of the experience.

Great hospitality is about more than what's served. It's about the experiences and stories guests remember. With Riserva, you bring something distinctive to the table: extraordinary coffee origins, Italian roasting craftsmanship, and Certified Italian Espresso. A story worth sharing with your guests, supported by a partnership that helps your business stand apart.

What sets Riserva apart.

Extraordinary Origins

Carefully selected coffees from Yunnan, China, and Vietnam bring distinctive character and depth to the blend.

Roasted in Italy

Developed and roasted in Italy with the expertise and craftsmanship of our Italian roasting partner.

Certified Italian Espresso

Officially certified by the Istituto Espresso Italiano (IEI), reflecting the standards of authentic Italian espresso.

A bag of Liftup Roast Riserva Espresso Blend coffee, featuring a bright red front with white text and a yellow and orange geometric pattern on the sides, set against a plain white background.

Excellence, independently recognized.

Exceptional espresso deserves more than a promise of quality. Riserva is officially certified by the Istituto Espresso Italiano (IEI) and has earned an IIAC Gold Medal for its sensory qualities. As the only specialty coffee brand in the United States to hold this certification, LiftUp Roast brings a distinctive expression of Italian espresso excellence to the American hospitality market, giving our partners something truly exceptional to serve and a story worth sharing with their guests.

  •  Certified Italian Espresso 

    LiftUp Roast Riserva is certified under the Italian Espresso Institute (IEI) certification program and produced in Albenga, Italy, at La Genovese’s certified facility.

  • IIAC 2026 Gold Medal

    LiftUp Roast Riserva received a 2026 Gold Medal from the International Institute of Coffee Tasters in Category E — Espresso Blend

  •  CoffeeStorming 

    Our specialty coffee is roasted at CoffeeStorming in Albenga, Italy, by Fabrizio Giorgini under Matteo Borea’s supervision, following LiftUp Roast’s custom roast profiles.

  • La Genovese

    Our Italian roasting and production partner, led by the Borea family, with Alessandro Borea serving as President of the Italian Espresso Institute (IEI). La Genovese supports LiftUp Roast’s IEI certification and private-label coffee development.
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Great coffee is only half of a business decision.

Hotels & Resorts

A recognizable house espresso with a credible story behind every cup.

Restaurants & Cafés

A distinctive coffee offering with independent recognition and a clear point of difference.

Distributors & Hospitality Partners

An exceptional Italian espresso product to introduce to premium hospitality customers.

Exceptional coffee. A partnership you can rely on.

Exceptional coffee is only the starting point. A successful coffee program also depends on consistency behind the bar, a story worth sharing with guests, and thoughtful supply planning. With Riserva, we work closely with our hospitality partners to coordinate Italian production and delivery around their business needs.

  • Prepared by our Italian roasting partner and shipped to the United States.
  • Every bag is clearly labeled with its roast date and batch information for freshness and traceability.
  • Direct communication on orders, production planning, and international delivery.
GET WHOLESALE PRICING

Taste Riserva

Request a sample and experience our Certified Italian Espresso. We'll discuss your business, coffee needs, and wholesale options.

Plan your coffee program

Together, we'll discuss your expected volumes, ordering schedule, and delivery arrangements, with production coordinated through our Italian roasting partner.

Launch with confidence

Introduce Riserva to your guests with guidance on espresso preparation, product storytelling, and ongoing order coordination.

Experience Riserva

Taste it at one of our hospitality partners

Questions from partners

Who is Riserva for?

Riserva is a wholesale program for restaurants, cafés, hotels and resorts, and distributors. It isn’t sold as a retail coffee.

What are the minimum orders and delivery times?

Minimum quantities and delivery times depend on the required format, order volume and destination. Submit the form to receive the applicable MOQ and estimated delivery date before placing your order.

How do I request a tasting kit?

Complete the enquiry form with your business type, location and expected coffee volume. Our team will contact you to confirm availability and arrange delivery.

How is Riserva different from LiftUp Roast Wholesale?

Riserva is our award-winning espresso blend. LiftUp Roast Wholesale is our partnership programуe for cafés, hospitality businesses, retailers and distributors purchasing Riserva on trade terms.

What does IEI certification mean for my company?

It gives your business documented proof that Riserva is produced at an authorised Italian facility and meets recognised espresso standards. You can use this credibility to strengthen your menu, retail presentation and customer communication.

Taste Riserva at your place

Tell us about your business. We’ll follow up with a tasting kit and wholesale pricing.