Rooted in Florence, Roasted in California
Our mission is to continuously learn and immerse ourselves in Italian traditions, discover new coffee origins to delight our clients, refine our roasting techniques, and offer unique essentials that complement the coffee experience.
From dream to roastery
Nadya’s dream of sharing her passion for coffee began with her childhood memories of her father roasting coffee beans at home, filling the house with the rich aroma of fresh coffee. After moving to the United States and exploring different careers, her love for coffee remained constant.
Her journey took her to Florence where she studied under the masters and learned everything about coffee: its origins, roasting, and brewing methods. Inspired by her experiences, Nadya returned home to build LiftUp Roast, combining Italian expertise with her dedication to quality. Now, through LiftUp Roast, she brings her vision to life, offering exceptional coffee and sharing her passion with those around her.
Uncover the passion and history behind our brand on the history page.
Passion, culture, and commitment
At LiftUp Roast, we are dedicated to bringing the rich Italian coffee culture to our local community. Born from our deep passion and journey through Florence, Italy, we have embraced coffee not just as a drink, but as a joy, a conversation starter, an experience to share, a daily ritual, and a social experience.
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Passion and expertise
Continuous learning and improvement ensure the highest standards of coffee quality.
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Cultural experience
Deeply inspired by the rich coffee culture of Italy, bringing an authentic European experience to your home.
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Customer-centric approach
We value our customers' feedback, using it to improve our products and services continually.
From farm to cup
We carefully select extraordinary coffee beans from across the globe, continually seeking new origins to inspire and delight. The journey often takes us to Italy, where we partner with leading experts to perfect roasting profiles in a world-class coffee lab. Back in California, we roast in small batches to ensure each cup delivers freshness and consistency. From thoughtful sourcing to listening to our customers, every detail reflects our dedication to quality and passion for the craft.
Exploring coffee’s journey From sourcing distinctive coffee beans to building meaningful partnerships, each step reflects a commitment to variety and excellence. LiftUp Roast celebrates coffee’s rich origins and the relationships that make every cup unique.
Mastering the roast Our roasting process is a blend of precision and creativity, where each origin is carefully crafted to highlight its best qualities. From profile development to color refinement, every step is dedicated to achieving a unique and exceptional coffee experience.
Commitment to perfection We prioritize consistency in every roast, ensuring that each batch meets the highest standards. Your insights help us continuously improve and deliver the best results.
Our journey began in Florence where I immersed myself in the art of coffee. After several trips, mastering my roasting skills, and obtaining a Professional Roaster certification with SCA standards, I founded LiftUp Roast with a deep passion for quality coffee that adheres to true Italian traditions. In Italy, coffee is more than a drink – it’s an experience and culture. My mission is to bring this authentic Italian coffee experience to our local communities.Leveraging my Italian connections, I source rare coffee origins and frequently travel to Florence to refine our roasting profiles with Italy’s finest roasters.
LiftUp Roast sales team — San Francisco, CA
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Frequently asked questions
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