Merging the rich heritage and history of Italy’s finest roasts with California’s coffee culture.

Our story begins

Nadya's dream of opening her own coffee shop began when she was a little girl in her home country. She cherished the memory of her father, who died when she was only four, roasting coffee beans at home and filling the house with the aroma of fresh coffee. She wanted for others to share her passion for coffee.

Brewing a new chapter

In 2006, Nadya moved to the United States determined to forge a brighter future. After pursuing a finance master's degree and working in the field for a time, she felt unfulfilled. Switching direction to become a software engineer while balancing a busy family life, she never lost sight of her dream.

Passionate about quality coffee, she delved into the vibrant coffee scene of San Fran. Inspired by Italian coffee culture as a way of life, she dreamed of learning directly from the masters and bringing that legacy stateside.

Moving to Florence

Enthused, she enrolled in a coffee program in Florence, Italy, where she learned everything about coffee from the experts. She studied the Speciality Coffee Association (SCA) standards for green coffee, sustainability, brewing, sensory, cupping, roasting, and barista skills. 



She was amazed by the depth and complexity of coffee and how much it can vary depending on the origin, processing, roasting, and brewing methods. She also made connections with coffee producers, roasters, and trainers who shared their knowledge and passion with her.

Bringing Florence home

Nadya returned to the United States with a clear vision: she wanted to roast her own coffee, following the SCA standards and the Italian style, and offer it to her local community. She wanted to bring a piece of Italy to her customers and show them the difference that quality and care can make.

She started roasting at home on a small roaster and renting production machines to practice and refine her skills. She also joined the local coffee roasters community and found support, encouragement, and feedback from her peers.

LiftUp Roast is born

Currently, Nadya is working hard to make her dream come true. She is building her own coffee roasting company and is excited to share her love and knowledge of Italian coffee roasting. She knows that there is always more to learn and discover in the coffee world and that she can always surprise and delight her customers with new and amazing flavors.

In Italy, coffee is more than a drink – it’s an experience and culture. My mission is to bring this authentic Italian coffee experience to our local communities.

LiftUp Roast sales team — San Francisco, CA

Passion, culture, and commitment

It’s not just about the coffee. By listening to our customers and evolving with their needs, LiftUp Roast continues to be a reliable source of top-notch coffee that never disappoints.

  • Passion and expertise

    Continuous learning and improvement ensure the highest standards of coffee quality.

  • Cultural experience

    Deeply inspired by the rich coffee culture of Italy, bringing an authentic European experience to your home.

  • Customer-centric approach

    We value our customers' feedback, using it to improve our products and services continually.

Frequently asked questions

Where do you roast coffee?

We roast all our coffee locally in Berkeley, CA.

What is the methodology of roasting that you use?

We develop unique roasting profiles in collaboration with top professionals from Italy. Once the profile is created, we concentrate on achieving the perfect roast color that adheres to SCA standards.

What are your coffee sourcing practices?

At LiftUp Roast, we collaborate with trusted partners who connect us with farms from unique origins. These partners ensure the highest quality and quantity to meet our customers' needs. We are committed to bringing you the best of the best.

What makes your coffee unique compared to others?

At LiftUp Roast, we specialize in rare-origin coffees, roasted with the passion and precision of Italian tradition. Our founder, Nadya, ensures every bean reaches its peak flavor, creating an exceptional coffee experience. What truly sets us apart is our dedication to growing with our customers, valuing their feedback, and continually evolving to provide coffee that never disappoints.

What is the best brewing method for our coffee?

Our coffee is expertly roasted for both espresso and drip brewing, making it versatile and suitable for most brewing methods.

What is the shelf life of the coffee after roasting?

While the coffee stays fresh for up to 4 months, we recommend consuming it within 2 months after roasting and 2 weeks after opening.

What are the best pairings for this coffee?

Our coffee pairs wonderfully with light pastries, dark chocolate, or a rich breakfast, enhancing the overall experience.

Do you offer custom roasting or private labeling?

At LiftUp Roast, we have established a great process and values that we stand by. Therefore, we only offer the roasts we develop according to Italian standards. Our focus is on delivering exceptional quality and consistency that reflects our commitment to excellence.

LEARN MORE

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