Exploring coffee’s journey

LiftUp Roast celebrates coffee’s rich origins and the relationships that make every cup unique.

  • Discovering origins

    We source unique specialty coffee beans from over the world

  • Seeking diversity

    We always search for more origins to surprise our clients and partners

  • Building partnerships

    Many partners we are working with are obtained through connections from Italy

Mastering the roast

Our roasting process is a blend of precision and creativity, where each origin is carefully crafted to highlight its best qualities. From profile development to color refinement, every step is dedicated to achieving a unique and exceptional coffee experience.

Crafting profiles

Once we decide to add a new origin to our inventory, we plan the trip to Italy and together with the best professionals in our coffee lab we develop the roasting profile to make sure we are getting the most out of the coffee beans throughout the roasting process.

Roasting artistry

Nadya holds a SCA Professional Roaster certification, but believes that developing the roasting profiles in our coffee lab in Italy still makes it so much better and adds the personal touch and uniqueness to the taste.

Perfecting color

When a profile is developed, we also come up with the optimal color (obtained throughout the roasting) that follows the SCA standards.

Upholding standards

After we return to California, we constantly perform quality control and make sure the color is persistent.

Freshly made

We roast our coffee in smaller batches per order to provide the freshest roasts.

Listening closely

We value our clients’ opinion and are happy to receive feedback and act on it to provide the high level service and meet expectations.

There’s a great partner behind every great coffee

Our partnerships are the foundation of everything we do, combining innovation with tradition to create remarkable coffee experiences.

Frequently asked questions

Where do you roast coffee?

We roast all our coffee locally in Berkeley, CA.

What is the methodology of roasting that you use?

We develop unique roasting profiles in collaboration with top professionals from Italy. Once the profile is created, we concentrate on achieving the perfect roast color that adheres to SCA standards.

How do you ensure consistency and quality control in your roasting process?

At LiftUp Roast, we constantly perform rigorous quality control by checking the moisture content and identifying any defects, all in line with SCA standards. We roast according to our meticulously developed profile and established color to ensure a consistent taste for our customers. Every detail is carefully monitored, from the selection of the finest green beans to the final packaging, to guarantee the highest quality in every cup.

What makes your coffee unique compared to others?

At LiftUp Roast, we specialize in rare-origin coffees, roasted with the passion and precision of Italian tradition. Our founder, Nadya, ensures every bean reaches its peak flavor, creating an exceptional coffee experience. What truly sets us apart is our dedication to growing with our customers, valuing their feedback, and continually evolving to provide coffee that never disappoints.

What is the best brewing method for our coffee?

Our coffee is expertly roasted for both espresso and drip brewing, making it versatile and suitable for most brewing methods.

What is the shelf life of the coffee after roasting?

While the coffee stays fresh for up to 4 months, we recommend consuming it within 2 months after roasting and 2 weeks after opening.

What are the best pairings for this coffee?

Our coffee pairs wonderfully with light pastries, dark chocolate, or a rich breakfast, enhancing the overall experience.

Is this coffee grown with any specific certifications?

All the coffee we roast is grown to meet SCA standards and goes through thorough quality checks both at the source and when it gets to us.

LEARN MORE

The coffee chronicles

Dive into stories, tips, and insights from the world of coffee and beyond.

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